About us


With 18 years of experience, GEMaffair is one of the Internet’s leading jewelers specializing in colored gemstones and diamond jewelry.  We combine quality pieces featuring genuine stones with affordable prices and premium service for an unparalleled shopping experience.

How we Do It

By purchasing from wholesalers all over the world, GEMaffair is able to offer both amazing prices and an array of dazzling jewelry styles that are both classic and contemporary.   We strive to offer the best selection of rings, earrings, necklaces, bracelets, and watches while also providing our customers with platinum customer service.  GEMaffair offers extremely fast shipping via USPS, custom gift wrapping, and gives you the tools you need to be an informed shopper.

We have been in the jewelry business since 1990 and on the Internet since 1996.  Allow our expertise to benefit your shopping experience.   With over 20 million dollars in sales, you can rest assured that not only will you receive a quality item, but that you can also do so with the least amount of hassle.

Why GEMaffair?

  • We have a wide selection of the latest jewelry styles and trends in over 400 different categories.
  • Our prices are some of the lowest in the industry and our Clearance section is heaven for those with an affinity for accessories.
  • We buy smaller quantities of items in order to keep the selection fresh and inviting.
  • Call us for a free Jewelry Concierge consultation where a knowledgeable jeweler can help you make the right decision or answer any questions you may have.
  • All items are shipped Priority via USPS with tracking numbers.
  • We ship domestically and internationally for exceptionally low prices.
  • We provide detailed specifications on every item – from carat weight, to karat fineness to the number of stones and the type of setting.
  • We provide a wrapping and gift card service including special elegant cards for birthdays, anniversary’s, Valentine’s day and others.
  • All photography is done in-house.  Unlike other online jewelry stores, the pictures you see accurately depict the item sold without color manipulations or outrageous Photoshop work.

Who Will You Meet Here?

This blog is intended to be another way for us to communicate with our customers, provide valuable and coincidental knowledge about our industry and the fast paced changes within. Stop in, say hello and introduce yourself!  Everyone in the office stops in to post now and then. We’ll try and cover everything from jewelry’s past to what we’ll be seeing in the future with the bits and pieces in between.  If you have any story ideas or questions, feel free to give a shout.

GEMaffair Team


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